Sormac establishes Southeast Asia Hub in Bangkok

The initiative builds on a strong and established partnership between Sormac and Primary Engineering, who have been collaborating closely to support customers in Thailand and beyond. The facility includes a fully equipped showroom and test area with a climate-controlled environment, allowing customers from across the region to perform a variety of trials using their own local products. Fully trained personnel are on hand to support customers, both during showroom visits and testing.

Hands-on experience and customer support are a primary focus of the new technology center. This will facilitate faster collaboration, allow for practical evaluation of the technology and provide the technical assistance needed to meet the specific demands of the  Asia-Pacific market.

"With this initiative, we combine global expertise with a strong regional presence," said Patrick Frencken, Sales Manager at Sormac. "This allows us to support customers from the early stages of a project through to daily operation, while remaining closely connected to their local needs and market conditions."

As part of this regional expansion, Sormac will participate in ProPak Asia 2026, taking place from 10-13 June at the IMPACT Exhibition and Convention Center, Bangkok. Recognised as Asia's leading international trade exhibition for processing and packaging technology, the event brings together manufacturers, innovators and decision-makers from across the food, beverage and pharmaceutical sectors. At this year’s event, Sormac will exhibit in collaboration with Primary Engineering, the company’s authorised dealer for Thailand - showcasing a range of advanced vegetable processing solutions. All of the below highlighted machines are available for viewing and testing in Sormac’s new showroom, with a selection of these also featured at the upcoming ProPak exhibition.